GOOGIE architecture was born of the post-WWII car-culture and thrived in the 1950s and 1960s. Bold angles, colorful signs, plate glass, sweeping cantilevered roofs and pop-culture imagery captured the attention of drivers on adjacent streets. Bowling alleys looked like Tomorrowland. Coffee shops looked like something in a Jetsons cartoon.
For decades, many “serious” architects decried Googie as frivolous or crass. But today we recognize how perfectly its form followed its function.